More and more consumers want to know where their products are made and if their components are sourced responsibly. After years of discussions about responsible watch and jewelry manufacturing, the gem industry is following suit. Leaders of the industry are talking about the creation of standards on gem sourcing and several larger players have already started to change their sourcing strategies.


We are joining this effort by pursuing maximum transparency inside our supply chain. As of today, we are buying more than 90% of our gems from trustworthy, documented sources, preferably directly at the mine or from local middlemen. Although total traceability is difficult, we believe disclosure builds trust. As the industry shifts towards ethical sourcing, we’re proud to share where our gems are coming from and create sustainable products from the mine to the end consumer. Every year, we enlarge our current assortment of responsible sourced gems to be presented at the world’s largest Gem & Mineral Show in Tucson, Arizona.